In this iconic Soho boutique, Gilles&Boissier draws on local culture to create a store deeply rooted in its neighborhood. Brick is a dominant feature throughout the store, a nod to New York townhouses and a reflection of the building’s brick facade. The store’s aesthetic is far more urban than usual. Moncler’s French DNA comes to life within this brick-clad space: exposed ceiling beams, a staircase with French-style burnt wood moldings…