In Chengdu, Gilles&Boissier has designed a space for Moncler that reveals the brand’s multifaceted identities.
The language of the mountains is clearly evident here: Ceppo di Gré stone, exposed beams, and deeply colored charred wood. The cash area, designed like an alpine cabin with its sloping roof, reinforces this reference while reinterpreting it.
The entire space is executed in a resolutely contemporary style, dense and material.