moncler zurich
In Zurich, Gilles&Boissier has designed a Moncler boutique for the brand that exudes European elegance, conceived as an architectural journey. Blending grandeur with intimacy, the space unfolds in a series of stages where columns, arches, and perspectives come together to create an experience that is both classic and theatrical.
zurich, switzerland
In Zurich, Gilles&Boissier has designed a boutique with a distinctively European elegance.
The journey begins with an entrance designed as an experience room: a dizzying ceiling height, punctuated by a row of metal columns, plays with optical illusions. Reflections and perspectives create an endless interplay of light, evoking a Roman peristyle or a labyrinthine maze.
The journey continues through a series of large arches that trace a path between rooms in the classic French style, adorned with wood paneling. It leads to the centerpiece: a salon of timeless elegance, designed in the style of a Parisian apartment.
The boutique’s final jewel is a majestic curved staircase in metal and Saint Laurent marble, set against a wall of molded travertine.
Through the interior architecture, Gilles&Boissier orchestrate a unique visitor experience. Columns, arches, and a series of rooms structure the journey and guide the eye. The narrative alternates between scales: the monumentality of the entrance, a pause in more intimate spaces, a narrowing under an arch, then the revelation of the grand salon in a deliberately theatrical crescendo.
Here, the architecture becomes a true journey of discovery, designed to create contrasting atmospheres like so many scenes, and to play with emotions and sensations. The goal: to offer a unique, striking, and memorable experience.
In Zurich, Gilles&Boissier has designed a boutique with a distinctively European elegance.
The journey begins with an entrance designed as an experience room: a dizzying ceiling height, punctuated by a row of metal columns, plays with optical illusions. Reflections and perspectives create an endless interplay of light, evoking a Roman peristyle or a labyrinthine maze.
The journey continues through a series of large arches that trace a path between rooms in the classic French style, adorned with wood paneling. It leads to the centerpiece: a salon of timeless elegance, designed in the style of a Parisian apartment.
The boutique’s final jewel is a majestic curved staircase in metal and Saint Laurent marble, set against a wall of molded travertine.
Through the interior architecture, Gilles&Boissier orchestrate a unique visitor experience. Columns, arches, and a series of rooms structure the journey and guide the eye. The narrative alternates between scales: the monumentality of the entrance, a pause in more intimate spaces, a narrowing under an arch, then the revelation of the grand salon in a deliberately theatrical crescendo.
Here, the architecture becomes a true journey of discovery, designed to create contrasting atmospheres like so many scenes, and to play with emotions and sensations. The goal: to offer a unique, striking, and memorable experience.
